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Saturday, September 20, 2008 

As if there weren't enough cooking magazines...

FoodNetwork is jumping into the cooking mag fry pan.
Hearst Magazines and the Food Network are forging ahead with their new food title. Food Network Magazine, as they’re calling it, will represent the array of the network’s celeb chefs, from Paula Deen to Ina Garten to Bobby Flay. The first of two test issues is slated to come out in October, with a second to follow in January, said Michael Clinton, executive vp, chief marketing officer and publishing director for Hearst. - MediaWeek
And speaking of FoodNetwork, Tyler Florence, now that he is a citizen of the United State of California, has been picked to head up a department (or two) at Copia: The American Center For Wine, Food and the Arts in Napa.
According to a published report last week, Florence is being tapped as the center’s dean of culinary studies, responsible for all food education and culinary instruction as well as for the online food and wine content on copia.org. - The Press Democrat
I don't know if Tyler's presence will help the financially troubled Food/Wine Mecca, but I certainly hope so. Wonder if we'll be seeing him on Copia TV, too.
Creditors are taking control of the troubled insurer that guaranteed the $77 million in bonds issued by a California state bank for Napa's Copia: the American Center for Wine, Food and the Arts.

...I-Bank, a tiny, state-owned institution, endorsed a $77 million bailout of Copia last year even as the museum was insolvent and facing IRS accusations of violating its nonprofit status with too many for-profit activities. I-Bank also had authorized the first bond offering for Copia in 1999, for $70 million, which allowed construction of the center's lavish buildings and grounds.

As a third party, I-Bank maintains it is not liable for the bonds, but its former chairman expressed concern about Copia's financial instability before the second round of bonds were approved. That approval hinged on ACA's insurance.- SacBee

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Hmmmmm - I bet that magazine will appeal to a large audience. Good thing I just gave up Bon Appetit. I'll have to add this magazine to my list now!

I think their magazine is going to be a direct carbon copy of Paula Deen and Rachel Rays magazines.


I'm starting to get a little tired of the FoodNetwork. The seem to be going more for the personality than the food and where did they come up with all these challenge shows?
I think they need to move back to the Julia Child formula personally. Let's cook a great meal and here is how you go about it.

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