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Sunday, September 14, 2008 

Amazon to sell wine online

Sounds interesting. Wonder if any of our local Santa Barbara County wineries will jump on the Amazon selling bandwagon.
Amazon.com, the largest global online retailer, plans to start selling U.S.-produced wine on its website within the United States by early October, wine industry insiders said on Wednesday.

Napa Valley Vintners, a nonprofit group representing 315 vintners in the famous
California wine-producing region, has already begun to set up workshops for wineries interested in selling through the retail giant, said Terry Hall, communications director for the group.

...Confusion over online wine sales have continued despite a 2005
U.S. Supreme Court decision that ruled states could not discriminate against out-of-state wineries. A group called "Free the Grapes" has been working to streamline legislation and open new states to direct-to-consumer wine shipping. - Reuters
It's not just California wine. Amazon, which is based up in Washington, has contacted that state's wineries, too.
Amazon has approached the Washington Wine Commission to help tell 550-plus wineries about selling through the retail giant, said Ryan Pennington, a spokesman for the state agency. - Seattle Times

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I think it would be a good idea if Amazon start selling wines online. My husband and I have been buying wine online for over a year now. We mainly buy from Majestic Wine at present and the selection is very good. I think Amazon will probably sell cheaper but may struggle to match the quality and expertise of sites that specialise in this field.

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