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Saturday, December 09, 2006 

Martha's Coming to a SuperMarket Aisle Near You

She's stepping out to specialty food products!
According to Reuters, Martha Stewart Living Omnimedia plans to launch a line of food products, along with a revamped Web site and other branding deals, CEO Susan Lyne said.

Lyne, speaking at the Reuters Media Summit in New York last month, said the company could introduce a line of food products in 18 months or less. She said the concept is something they talk about "all the time" in terms of new retail deals.

"The only other category that we've talked about that would entail a different retail chain is probably food," Lyne said.

She said the company has many options, including foods as gift items, whole dinners and partially prepared foods.

"I say partially prepared because people still like to feel like they made it, and we want to encourage that," she said. "But we can make it easier for people, more convenient for them and upgrade the quality of the ingredients."

The company is also planning a fresh video series featuring "great chefs" from around the world demonstrating their technique. That series will sit alongside classics from the archive that also will be made available. - The Gourmet Retailer

And, do you know all 30 Things Everyone Should Know? I didn't.

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