Scented bus shelter advertisements smelling of just-out-of-the-oven chocolate chip cookies made their U.S. debut.
Five San Francisco bus shelters were equipped on Monday with ads embedded with the scent of cookies, according Louis Aafonte, spokesman for New York-based arcade marketing, which designed the ads.
"There's nothing like a tall glass of ice cold milk with freshly baked holiday cookies," stresses Steve James, Chairman, California Milk Processor Board (CMPB). "GOT MILK? bus shelters will help us build buzz by creating a sensory trigger for milk in an unusual way and place." - Press ReleaseGot collection of Got Milk? ads?
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