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Monday, December 04, 2006 

Got Tissue....

to sop up the drool?
Scented bus shelter advertisements smelling of just-out-of-the-oven chocolate chip cookies made their U.S. debut.

Five San Francisco bus shelters were equipped on Monday with ads embedded with the scent of cookies, according Louis Aafonte, spokesman for New York-based arcade marketing, which designed the ads.

The campaign was launched by the California Milk Processor Board. - International Herald Tribune

"There's nothing like a tall glass of ice cold milk with freshly baked holiday cookies," stresses Steve James, Chairman, California Milk Processor Board (CMPB). "GOT MILK? bus shelters will help us build buzz by creating a sensory trigger for milk in an unusual way and place." - Press Release
and npr
Got collection of Got Milk? ads?
Bamboo Trading certainly has some to fill out your collection.

That's like teasing the poor homeless people who might hang out near the bus shelters. Can you imagine being that close, smelling those cookies and being hungry all at the same time. Sounds like a dangerous combo!

They took them down already! People complained. (That other people might be allergic.)

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