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Thursday, December 07, 2006 

Whole Foods Spa?

Guess you wouldn't have to go far to get a cucumber mask....

"Whole Foods is rooted in organics, and we've made a culinary commitment. ... They take a stand on what they will and won't sell. We sell variety and let the customer decide their nutritional views."

From its chair-massage days sprouts Whole Food's first full-service spa. The 4,500-square-foot facility features all-natural beauty and wellness treatments in seven private rooms, including two equipped for body scrubs and wraps. All linens are made from organic cotton.

The spa, named Refresh, is on the second level of the store. Walls have been double-insulated to block store noise, and patrons can have lunch or sip tea on the private balcony.

Whole Foods may incorporate the spa into other stores if shoppers take to the idea, Ms. Evans said.

...The spa director is Sherrie Huebner, who was hired from the Lake Austin Spa Resort. She has been a director of spas at the Arizona Biltmore Resort in Phoenix and the Hyatt Regency Hill Country Resort in San Antonio.

The spa has its own retail shop with a wide range of gifts and personal items, from jewelry to body care to cosmetics to bedding, as well as a large selection of organic clothing for adults and babies. Even a few shoes are in the mix, as are a pair of designer organic jeans for $130.

"We think we know the lifestyle of our customer," down to the coffee and pastry bar opening at 7 a.m., an hour before the store, Ms. Evans aid. - WFFA.com

I can tell you, I like Whole Paycheck...I mean Foods, but my lifestyle isn't about jeans for $130. Maybe the company's "lifestyle" isn't ready for it either....
Whole Foods Market Inc. shares fell 23 percent, the biggest drop ever, after the largest U.S. natural-foods grocer lowered its sales forecast for 2007. - Bloomberg

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