Sunday, August 28, 2011 

Meet the Avocado Diva

Who knows there is more to life than just Haas.
Avocados. Fruit, or vegetable?

...."It's a fruit," she says matter-of-factly. "And did you know that it has the highest protein content of all fruit?"

These are just two of the pronouncements to come from Cusick, a seemingly mild-mannered marketing director and mother of 11-year-old twins for whom the Avocado Diva has become not only an online business but an alter ego intent on changing the way we eat — and think about — avocados.

"Avocado Diva specializes in heritage avocados from small ranches and farms," she said. "Sometimes there may be only one or two trees, but what they are growing is unique and delicious. "

Cusick's inner green diva emerged after a chance meeting with rancher Jim Lewis at the Moorpark farmers market.

Lewis grows the popular Hass avocado in addition to such lesser-known varieties as Bacon, Frey and Zutano on his 12 - acre property on La Loma Avenue in Somis.

Lewis' Hass avocados typically are spoken for by a cooperative that sells them to mainstream supermarkets and other outlets. But Lewis told Cusick he was having so much trouble selling the other varieties on a similarly large scale that he was thinking of tearing out the trees, some of which date back to the ranch's original plantings nearly 60 years ago.

This struck a dissonant chord with Cusick, who laments that there are no Moorpark apricots growing in Moorpark, and that the Peach Hill neighborhood has no peach trees, she said.

"I'm a fourth-generation Ventura County girl. My great-grandfather came out here during the Dust Bowl. And my grandfather worked on the Lynn Ranch, as well as others. Hearing a farmer talk about ripping out his heritage avocado trees just tugged at me," said Cusick.

"I decided to try and sell them online as a way to make money and to help preserve these kinds of avocados before they all go away," she added.

Thus was born Avocado Diva.com, the website through which Cusick sells fruit she has found growing in a patchwork of small orchards stretching from Ventura County to Morro Bay near San Luis Obispo. - Ventura County Star

Labels: , ,

Sunday, July 04, 2010 

Saltier Water threatens California Avocados

Our State is facing yet another water problem. First, we don't have much of it...then we find out it's salty.

You probably wouldn't notice it, but Southern California's avocado trees definitely do ---- the water is getting saltier. And the trend poses yet another challenge to the region's avocado growers, who for years have struggled with the rising price and reduced supply of water.

Avocado trees stressed by excessive salt produce smaller fruit, said Charley Wolk, an avocado grower in Fallbrook, a major center of San Diego County's $137 million annual avocado crop, about 40 percent of the state total. Smaller fruit reduces growers' income, because they're paid by weight and not the number of avocados they produce.

"As the blend gets more Colorado River water, we get more salt," said Wolk, owner of Bejoca Grove Management. "I think it's rather unique. The water meets the state's standard for human consumption, but it's not worth a damn for us to grow things." - North County Times

Labels: , , ,

Saturday, December 12, 2009 

449 Acres of Agriculture in our county is for sale

but will Caldwell Ranch stay agricultural or will developers get their claws into it?

Labels: , , ,

Tuesday, July 21, 2009 

Jason Mraz a farmer, too?

Mother Nature Network highlights 40 Farmers under 40 and singer/songwriter Jason Mraz makes the list? I had no idea he grew avocados!
Singer/songwriter Jason Mraz has produced a bounty of melodic pop-rock songs since hitting it big with his sophomore album, Mr. A-Z, in 2005. (His 2008 follow-up, We Sing. We Dance. We Steal Things., has sold 2.5 million copies.) But reggae- and folk-inflected ditties aren't the only sweet crops Mraz harvests — the Virginia native is also an enthusiastic avocado farmer. After buying five acres in an agricultural area of San Diego, he settled in and began farming the pear-shaped, green-skinned fruits. He also installed a solar-power system on his farm to let the sun fuel more than just his plants. - Mother Nature Network
Too cool!

Labels: , , ,

Friday, January 23, 2009 

Hold the Guacamole

We might not have California Avocados to mash.
Avocados from Mexico, Chile and even Florida will satisfy consumers' guacamole cravings this winter, but there could be shortages when the California crop is ready for harvest.

A combination of environmental and economic woes hit California growers in 2008, setting the stage for the smallest avocado crop in years. The California Avocado Commission reported that only 95,254 tons would be harvested from March to August, making this the smallest crop since the 1990 when the crop was affected by a severe freeze. -
Capital Press

Labels: , , ,

Saturday, January 10, 2009 

Holy Guacamole!


Guacamole comes from Happy 'Cados
Originally uploaded by santa barbarian.

This news is the pits for our local avocado growers.

State auditors say employees of the California Avocado Commission misspent tens of thousands of dollars in farmers' contributions on clothing, gifts and other personal expenses.

The audit released Friday also claims the Commission's former chief executive improperly used $17,000 to renovate his home.

Mark Affleck, who resigned as Chief Executive in May to take a leadership position with Saddleback Church, declined to comment friday.
AP via Yahoo News
...The 89-page audit paints a picture of a freespending organization whose employees dipped regularly at the trough, charging up birthday gifts and flowers for colleagues, running personal mail through FedEx accounts and regularly charging lunches for the entire staff.

It says employees racked up more than $1.5 million on commission-issued credit cards from 2005-2008, the three fiscal years covered in the audit. Some of those charges were called "questionable at best and even personal at times." -
SFgate

...Commission board members, their spouses, guests and employees spent thousands of dollars on "massages, nail service, facials and body treatments" during meetings at the Ritz-Carlton Laguna Niguel and at luxury spas in La Jolla and Del Mar in San Diego County. - LATimes

Maybe that's why our avocados are a little pricey of late.

Labels: , ,

Friday, December 26, 2008 

Chocoholics and Guacamole fans...be forewarned

get ready to shell out more greenbacks for "the good stuff." 
Cocoa prices yesterday surged to a 23-year high as speculative investors poured into the market amid concerns about dwindling supplies from Ivory Coast, by far the world's largest producer.

Prices for cocoa have risen 70 per cent in the past year, bucking the weakness in overall commodities prices. -
FT.com
Holy guacamole! An avocado shortage is looming next spring.

California farmers expect to harvest the smallest avocado crop since 1990 and possibly even as far back as 1980. Hot weather in June, at just the wrong point in the growing season, is responsible for the shortfall. -
Latte Times

Labels: , , , ,

Saturday, October 04, 2008 

Avocado Festival Time


Awards to Avocados
Originally uploaded by santa barbarian.

We here in Santa Barbara LOVE our Avocados in so many ways!

Carpinteria's AvoFest has been going deliciously strong for 22 years!

Well, Santa Barbara County is the third largest avocado producer in North America, with Carpinteria being a major contributor. It seemed like a natural food festival in the making. Why have the Festival the first weekend in October? Oddly enough, statistics show that October is one of the sunniest months of the year with the least amount of rainfall.

And there it began...the California Avocado Festival.

And they have had some terrific posters in the past...pick one for your kitchen wall!

Avocado facts you may not know...
  • Spanish conquistadors discovered that avocado seeds yield a milky fluid that turns red when exposed to air. They used this indelible natural ink in documents that are preserved to this day.
  • Sailors in the early 18th century relied on avocados for "midshipman's butter," spreading the creamy flesh on their otherwise hard biscuits.
  • Bill Maher starred in a movie called "Cannibal Women in the Avocado Jungle of Death"
The two hot tamales, Mary Sue Milliken and Susan Feniger have created special recipes for the California Avocado Commission. Search for their culinary creations here.

Labels: , ,

Saturday, September 27, 2008 

Can an Avocado Festival have an "official burger?"

Well, the upcoming 22nd Annual Avocado Festival in Carpinteria certainly does, as Carl's Jr.'s Guacamole Burger has been named as the Festival's "Official Burger." Carl's Jr. is actually headquartered in the little seaside community just a crow's flight down the 101, so it doesn't come as much of a surprise. But what is surprising is that you can order the Guacamole Burger in 3 different sizes!
Carl's Jr. restaurants are expanding their offerings of Guacamole Bacon Burgers, as the burger has been named the official burger of the upcoming California Avocado Festival.

The Guacamole Bacon Six Dollar Burger was added as a permanent menu item in 2003, and now, customers may order the burger in single, double or Six Dollar sizes. - LABizJournal

Think you have the biggest Avocado or the tastiest Guacamole recipe? Enter the Avocado Festivals contests and find out how you stack up with the fierce competition.

Speaking of fierce competition, the California Avocado Commission has their own "avocado burger competition" (in association with Sutter Home...free TShirts to the first 500 entrants) and they profile of Carpinteria Avocado grower, Duncan Abbott, on their website (avocado.org.)
After decades of sustainable farming, he’s seen the power in working with nature rather than against her. So his trees thrive in all-natural compost. His farm creates energy rather than consumes it. And his continued research ensures that the land will stay lush and fruitful for generations to come.

In another life, Duncan worked in the high stakes field of investment banking. But Duncan longed for more; he wanted to work with his hands in the soil in search of fulfillment. Leveraging his opportunities, he moved into real estate, starting with the purchase of his father’s ranch in Carpinteria, California. He traded his high profile lifestyle for the satisfaction of farming Hand Grown in California Avocados.
Mark your calendars for the October 3, 4 and 5. Check the Amtrak schedules and head on down by train...it's a relaxing journey skimming the coast. (Watch for the dolphins off of Summerland!)

Better celebrate and enjoy these green gobs of good before they quite possibly disappear in our drought stricken State.

In a move that will affect crop production across much of the region, the Metropolitan Water District of Southern California plans to end its discount program for agricultural irrigation water. The move, expected to be approved in October, will open the door to increased water costs for many Southland farmers.

If adopted by the MWD board of directors, the proposal could reduce food production, as farmers struggle to pay higher water costs on top of soaring costs for fuel, fertilizer and other supplies. - California Farm Bureau Federation

Labels: , , , , , ,

Sunday, February 03, 2008 

It's "Super Bowl" Day...

Time to get your "guac" on.....
....Whether fans were watching for the commercials, the football or simply to coo at Brady, they'll combine to eat more on Super Bowl Sunday than any day but Thanksgiving, although this "holiday" is more about chips (14,500 tons) and guacamole (8 million pounds) than turkey and stuffing. (And don't double dip. This week, a researcher released a study that said three to six double dips transferred about 10,000 bacteria into the dip.) - AP
I live in avocado country so we are very blessed with the little green gobs of goodness being available pretty much year round. Although, you might blush at how the word "avocado" came about.

Everyone has their own "special recipe" for guacamole and here are some of my favorites....
Saveur - This recipe is based on one in Rosa's New Mexican Table by Roberto Santibañez (Artisan, 2007); it's for the same dish that is prepared at Rosa Mexicano restaurants in New York City. "It is our signature dish—nine out of ten guests order it," says Santibañez.
Tyler Florence's Charred Tomatillo Guacamole.
Martha Stewart's Mango Guacamole.
Some bloggers are sharing their recipes....

Heidi over at 101 Recipes has "guacamole with a twist"...
Echo Trips has their "River Guacamole" (love their description "moderately squishy avocados")

La Vie in English has a Gucamole Flan!



Labels: ,

Sunday, October 07, 2007 

Close to 500 varieties of avocados!

But, only 7 varieties are grown commercially in California. California is the leading producer of domestic avocados and home to about 90% of the nation's crop. Most California avocados are harvested on 60,000 acres between San Luis Obispo and the Mexican border, by about 6,800 growers. San Diego County, which produces 60% of all California avocados, is the acknowledged avocado capital of the nation. (Although, Santa Barbara County may disagree with that assessment...)

Did you know, the mother tree of all Hass avocados was born in a backyard in La Habra Heights, California.
In 2002, the tree to which every Hass avocado in the world can trace its lineage finally succumbed to root rot at the ripe old age of 76. Her offspring account for 95% of the avocados grown in California, and the fruit of her labor resulted in one of the state's most important industries. Yet, despite speculation to the contrary, nobody knows what variety of seed produced the original Hass Mother Tree.

The tree began life as lucky-find; a simple seed planted by A.R. Rideout of Whittier. Rideout, an innovator and pioneer in avocados, was always searching for new varieties and tended to plant whatever seeds he could find, often along streets or in neighbors' yards.

In the late 1920s, Mr. Rudolph Hass, a postman, purchased the seedling tree from Rideout, and planted it in his new orchard. He planned to graft another variety on it, but when repeated grafts didn't take he planned to cut the tree down. Fortunately for avocado lovers everywhere, Hass's children talked him out of it. They preferred the taste of the tree's fruit to that of the Fuerte, the predominant variety and industry standard in those days.
Hass maybe the most prominent, but my favorite has always been the Bacon. My stepdad had a tree growing next to the house and the 'cado's were always readily available for a quick bite.
This generally five-inch-long, egg-shaped avocado has a smooth, delicate, pine green skin mottled with dots that darken faintly when the fruit is ripe. Developed by a farmer named James Bacon in 1954, the fruit is harvested from the late fall through the spring, though some believe it peaks in midwinter. The bacon's pale, yellow-green flesh tastes slightly sweet, clean, and faintly sharp. - Saveur
California relys upon the quality of it's "alligator pear", and imports are taking a "bite" out it's business. Congress has taken note.
State regulations require that domestically grown avocados meet a minimum maturity standard, as well as predetermined size and weight requirements. Avocados grown abroad, most notably in Mexico, Chile, and the Dominican Republic, have not had to meet the same standards. The lack of uniform quality requirements may damage the demand for all avocados, claim the bills supporters.

...On April 26, Senator Barbara Boxer — along with congresswoman Lois Capps and Congressman Darrell Issa — presented the Quality Assurance Act in both the House and the Senate. The proposed bill is designed to protect the interest of the consumer, while facilitating fair competition among avocado growers both in California and abroad.

The bill would require all imported Hass Avocados meet the same quality standards as the avocados grown in California. - The Santa Barbara Independent

What to do with this creamy, delicious little green glob of goodness?

  1. Avocado Bread
  2. Gavocadoburger
  3. Beer Battered Fried Avocado Wedges
  4. Avocado and Shiitake Quesadilla
  5. Avocado Cake

Labels:

Friday, October 05, 2007 

Flickr Photo Friday


First find the Heart, then eat!!!
Originally uploaded by JIGGS.

I "heart" Avocado Festival Version!

Mexi Fest Guacamole (last year's winning guacamole recipe)

A blend of fresh yellow chile and a mixture of fresh tomatoes, yellow (sweet) onion, cilantro with a splash of lemon juice combined with Haas avocado.

Dice Approx. 10 Yellow Chiles Finely
Dice Approx. 8 Tomatoes and 3 Sweet Onions
Finely Cut Cilantro
Mix All Together & Add 1/3 Cup Fresh Lemon Juice
Fold In Approx. 6-8 Diced Avocados
Makes Approx. 1 Quart

Labels: ,

MY INGREDIENTS

  • I'm SantaBarbarian
  • From Santa Barbara, California, United States
Recipe of Me

Click for Santa Barbara, California Forecast


Local Food and Local Farms

www.flickr.com
This is a Flickr badge showing public items from santa barbarian tagged with Food. Make your own badge here.
Help end world hunger

LOCAL LINKS