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Monday, November 08, 2010 

WhoDidily Cupcakes coming to downtown Santa Barbara

WhoDidily cupcakes of Montecito is taking their baking racks on the road and opening up a new storefront in Paseo Nuevo, in the space where the departed Cheese Shop was.

WhoDidily has gotten lots of press in the past couple of years. They were featured on FoodNetwork's Cupcake Wars last year. Then before that, they had a little legal rumble with the 800lb gorilla of the cupcake world, Sprinkles. (That was when WhoDidily was known as Sprinkled Pink Cupcake Couture.)

The local cupcake batter battle gets a little heated. We'll see how the crumbs settle with Crushcakes and Bella Dolce seeing new competition in their midst.

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