April 8 - 9:00 a.m. Pacific Time. Set Your Watches.
Originally uploaded by CharlieBrown.
Then get thee to your nearest Starbucks for a little coffee taste testing. I'm hoping Santa Barbara stores will be participating...I'm up for a java joltage!
Visit any participating U.S. Starbucks store on Tuesday, April 8 at 9 a.m. Pacific Time (12 p.m. Eastern Time) and Starbucks will give all customers a complimentary short (8 oz.) cup of the new Pike Place Roast™ to enjoy as they participate in a simultaneous, nationwide,coast-to-coast, coffee tasting conducted by Starbucks coffee experts.I'm glad to know they are working on sustainability issues. I can't sustain my morning work without some of the liquid black gold.
...Pike Place Roast™ will be the first coffee to bear the new mark symbolizing Starbucks ongoing commitment to environmental sustainability through an expanded relationship with Conservation International (CI). Coffee bearing the new mark is purchased from C.A.F.E. Practices verified suppliers. C.A.F.E. Practices guarantees not only the highest-quality coffee, but the highest-quality, self-imposed standards for promoting equitable relationships with farmers, workers and communities, as well as protecting the environment. - BusinessWire