"I think [U.S.] consumers are more prepared than we realize to accept higher prices on food and I think that's part of our future...It's largely been set in stone for us already." - Bill Lapp, former chief economist for the food giant Conagra.
....as we head into this future that's been "set in stone for us already," it's important to note that 10.9 percent of U.S. households, representing 12.6 million families, already qualify as "food insecure" by USDA standards. For these folks -- and for people in the global south who have been rioting in response to being priced out of the food market -- spiraling costs may be impossible to accept, no matter what the former Conagra guy says. They will be forced into wrenching decisions -- what to eliminate from their budgets to keep the food coming. - Grist
Labels: Food, food insecurity, prices