Green goes BAM!
Voluble TV chef Emeril Lagasse will kick it up a notch at Discovery Communications’ Planet Green, inking a deal to develop a new series for the eco-friendly startup.
Set to debut in July, the nightly Emeril Green will be shot on location at a Washington, D.C.-area Whole Foods Market, the national supermarket chain that specializes in organic and minimally-processed produce, meats, seafood and dairy products. - Media Week
Celebrity chef Emeril Lagasse, fresh off his media properties getting acquired by Martha Stewart Living Omnimedia, detailed plans for a new reality series, Emeril Green.“Since my early days as a chef, I’ve always been passionate about using the freshest quality ingredients from farmers, fisherman and ranchers,” says Emeril Lagasse. “I try a little harder every day to think greener and be respectful of our environment and our resources. On ‘Emeril Green’ we’ll unearth how easy and fun it is to cook with what’s fresh, tasty and in-season and find smart ways to make each day a little greener for you and your family.” - Emerils.com
Emeril Green will air on Planet Green, the Discovery Communications-owned network set to launch this June, replacing Discovery Home Channel. - B&C
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