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Friday, May 18, 2007 

Whole Foods TV?

Well...TV show anyway. The show above is about Avocados!

Natural and organic grocer Whole Foods Market has launched "Secret Ingredient," its first-ever weekly online cooking show and resource for home cooks looking for helpful tips and easy recipe ideas, reports Progressive Grocer.

Shoppers can access a new episode of the video podcast every Monday on Whole Foods' Web site, www.wholefoodsmarket.com/secretingredient, as well as on iTunes and YouTube.

"Secret Ingredient" highlights foods exclusively carried by Whole Foods or that meet the retailer's strict quality standards. Featured items will include the world's first nitrate-free prosciutto, award-winning aged Balsamic vinegar, fresh artisan-made goat cheese, and hand-selected Parmigiano Reggiano. - Gourmet Retailer

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