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Sunday, February 17, 2008 

Cupcakes Crushed my heart....

Crushcakes Cupcakes recently opened up here in Santa Barbara. I was really excited to have a little "cupcakery" opening up near work. The ladies at work were excited about having a little taste treat just around the corner. And, when it opened, were were all over it like frosting on a cupcake.

We were ALL disappointed. $3.25 for a small, dry not very tasty lump. We tried them again a second time. Same thing, only this time, the frosting was liquidating and running off one type of the cupcakes. I would NEVER sell anything that looked like that.

There were handfuls of young, blonde girls in the back with tight fitting black "crushcake cupcakes" t-shirts, reading a recipe book and working diligently to put out product, but I hate to say, they were not succeeding. Might be nice to have people who know how to bake back in the kitchen? Right now it seems that the only "cupcakes" the shop was really concentrating on marketing were of a young female variety.

The space, like the product, is bland and lacking in warmth, taste and visual appeal. I usually believe in "third time's a charm", but after my two experiences with their product, I won't be back for a third, neither will the other ladies from work.

Guess we'll just have to wait until Bella Dolce Bakery opens up and see what they will offer.

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Oh, what a bummer. I think this is the biggest type of disappointment. :-(

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