Thursday, April 11, 2013 

Facebook Is Coming To Your Grocery Cart

SO not "Nom Nom Nom"....
Facebook has announced a new system that lets advertisers target you based on what groceries you buy, what car you drive, and what kind of phone you use. It’s just the latest example of an emerging pattern at the social network – follow the user all over the place to close more ad sales.

The bland name of Facebook’s new “Partner Categories” belies a bold mission: tying disparate real-world data to Facebook’s online social graph. The system allows Facebook advertisers to target groups of users based on loyalty card usage at grocery stores and elsewhere, based on public records like auto registration, and based on email addresses consumers give out at retail checkout registers. - Wired

 

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Thursday, March 18, 2010 

Probably not coming to a Starbucks near you

"Inhalable" coffee. Le Whif.

First there was the chocolate aerosol that gave chocoholics all the flavour without the calories of their favourite snack.

Now the same scientists have come up with the coffee spray that gives you as much caffeine as found in one single espresso.

...The sticks are sold individually for $3 or in boxes of three for $8. Each stick delivers 100 milligrams of caffeine, the equivalent of a cup of espresso.

A 'whiffer' can get up to nine hits from an individual stick, depending on how hard they inhale.

All of Le Whifs are biodegradable, organic and contain less than one calorie

- Daily Mail also at Gizmodo

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Thursday, July 23, 2009 

Coke's Fountain of the Future?

or Big Brother syrupy creepy? You decide.

From late 2004 through 2008, Coca-Cola executives on the company's "Jet Program" were sworn to secrecy. They signed nondisclosure agreements, locked their office doors, preserved internal memos and, by the time they could tell their families what they were working on two years in, their children had to sign nondisclosure agreements, too.

They were designing the "fountain of the future" -- a touch-screen soda dispenser that gives drinkers what Coke thinks they want -- variety, and lots of it.

...The new system only has room for one cup at a time and promises 104 beverages by allowing people to mix and match a Lime Coke, for example, with a Cherry Sprite.

...Radio frequency identification technology keeps tabs on what people are drinking and what they're avoiding, and sends notes to corporate Coca-Cola nightly to report on drinking habits and when they need to ship more of something to their fast-food and restaurant clients. Technology that has been used for cancer and dialysis patients drips the perfect amount of soda concentrate -- stored in cartridges that could be confused with those that store printer ink -- with carbonation. An ice maker sits on top. - Press Enterprise

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Sunday, March 22, 2009 

Foodies are becoming the new

"twitterati"
Mobile food trucks are tweeting their locations. Local chefs are posting photos and descriptions of new menu items. And it's even possible to find recipes (that would be "twecipes" in the ever-expanding Twitter vernacular).

For those more interested in what's being served at A16 tonight than they are the latest Paris Hilton gossip, Twitter's amorphous question of "What are you doing right now?" has essentially been recast as "What are you eating?" or "What are you cooking?"

...By following your favorite food "Twitterati" - as users like Stewart, Mark Bittman and Reichl have been dubbed - you can watch a conversation take place (the most socially acceptable form of voyeurism) or, better yet, join in. Simply begin a post with, say, @gachatz (the handle of Chicago's highly regarded Alinea restaurant chef Grant Achatz; the @ sign before the name is how users communicate on Twitter), and you can chime in
on his philosophical and often abstract questions that relate to his
experimental cooking: "Did the '80s crush the opportunity for smoked
strawberries?" -
sfgate

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