« Home | Our Daily Bread » | Welcome Finch & Fork (formerly Coast) » | Sugar and Salt Creamery » | San Julian Beef » | Hidden Valley Ranch circa 1960's » | Happy Easter! » | Caveau Wine Bar & Merchant in Santa Barbara » | Taste of the Nation Santa Barbara » | Happy Blogiversary to me.... » | Happy Birthday, William Shatner! » 

Thursday, April 11, 2013 

Facebook Is Coming To Your Grocery Cart

SO not "Nom Nom Nom"....
Facebook has announced a new system that lets advertisers target you based on what groceries you buy, what car you drive, and what kind of phone you use. It’s just the latest example of an emerging pattern at the social network – follow the user all over the place to close more ad sales.

The bland name of Facebook’s new “Partner Categories” belies a bold mission: tying disparate real-world data to Facebook’s online social graph. The system allows Facebook advertisers to target groups of users based on loyalty card usage at grocery stores and elsewhere, based on public records like auto registration, and based on email addresses consumers give out at retail checkout registers. - Wired

 

Labels: , ,

Links to this post

Create a Link

MY INGREDIENTS

  • I'm SantaBarbarian
  • From Santa Barbara, California, United States
Recipe of Me

Click for Santa Barbara, California Forecast


Local Food and Local Farms

www.flickr.com
This is a Flickr badge showing public items from santa barbarian tagged with Food. Make your own badge here.
Help end world hunger

LOCAL LINKS