Chipotle, concerned about rising meat prices and eager to shore up its popular support among vegetarians, is soon testing tofu as its newest burrito filling in a few San Francisco locations. - HuffPo
Called “Sofritas”, the tofu will be braised with tomatoes, chipotle sauce, and poblano peppers. Ironically, the move to embrace tofu as a meat-free option comes as Chipotle and other fast food restaurants struggle to deal with the rising costs associated with meat production. “Beef and dairy prices have been rising because of the drought, which sent the prices farmers pay for hay and other feed skyrocketing,” writes the AP. - Ecorazzi
Labels: Chipotle, San Francisco, Tofu, Vegetables
Labels: Chipotle, La Cumbre Plaza, openings, restaurants, Santa Barbara
Labels: advertising, Chipotle, Music, Slow Food, YouTube
Labels: Birthdays, burrito, Chipotle, History, Restaurant, Vegetables
Steve Ells, founder of the red-hot Mexican-food chain, on his aim to make the focused menu as all-natural as possible, and why it's worth the expense.Now that it has spun off from tentacles of MickeyD's, I'll go back and give those big ol' tin foil burritto boulders a chomp again. Love the Mission Street style burritos. Love their interactive website. Love their bizarro sense of humour. (matches mine!)
Steve Ells, founder and chief executive of Chipotle Mexican Grill (CMG), is not a man on a mission. He's actually on two of them: one, to run the hottest fast-food chain in the nation; two, to offer what he terms "food with integrity" to the mass market. - BusinessWeek
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