BusinessWeek has an interview with Steve Ellis, the CEO.
Steve Ells, founder of the red-hot Mexican-food chain, on his aim to make the focused menu as all-natural as possible, and why it's worth the expense.Now that it has spun off from tentacles of MickeyD's, I'll go back and give those big ol' tin foil burritto boulders a chomp again. Love the Mission Street style burritos. Love their interactive website. Love their bizarro sense of humour. (matches mine!)
Steve Ells, founder and chief executive of Chipotle Mexican Grill (CMG), is not a man on a mission. He's actually on two of them: one, to run the hottest fast-food chain in the nation; two, to offer what he terms "food with integrity" to the mass market. - BusinessWeek
Labels: Chipotle, Fast Food