Fast Food With Integrity
BusinessWeek has an interview with Steve Ellis, the CEO.
Steve Ells, founder of the red-hot Mexican-food chain, on his aim to make the focused menu as all-natural as possible, and why it's worth the expense.Now that it has spun off from tentacles of MickeyD's, I'll go back and give those big ol' tin foil burritto boulders a chomp again. Love the Mission Street style burritos. Love their interactive website. Love their bizarro sense of humour. (matches mine!)
Steve Ells, founder and chief executive of Chipotle Mexican Grill (CMG), is not a man on a mission. He's actually on two of them: one, to run the hottest fast-food chain in the nation; two, to offer what he terms "food with integrity" to the mass market. - BusinessWeek
I could probably eat Chipotle every single day of the week. I love their stuff!
Posted by Anonymous | Sat Feb 17, 12:19:00 PM
I have them use half the rice -- it's way too much rice for a burrito!
Posted by Scorpio | Sat Feb 17, 12:59:00 PM
What world is Steve Ells living in....for years its been all across the media, nutritionists, consumer groups, gov't food pyramid & others recommend grains as the bases of a healthy diet "whole grains!, whole grains!, whole grains ! " white flour, white rice act much like white sugar in the body.
I contacted Chipolte 3,4 years ago requesting optional whole wheat tortillas & brown rice on the menu....the reply was - ' ...to bad, it ain't going to happen'...whole wheat tortillas besides healthier nutritionally are tastier once your taste buds become more refined.
At the Chipotle website listing the menu items nutritional values (ironically titled the " Chipotle- Nutrition Cheat Sheet" ) they falsely advertise the use of wholegrains in their products, no small deception.
- from the website: Chipotle - Nutrition Cheat Sheet
(http://www.chipotle.com/images/nutrition.pdf )
".... Because that’s all we serve. Real, high-quality food carefully prepared using time-honored cooking methods. We’ve chosen this route for one simple reason. Real food tastes good. But there’s more than that. The building blocks of a sensible, well-balanced diet are real, simple foods—rice and other whole grains,.... That’s what you’ll find
in our restaurants.
Chipotle, you want to respond…?
Wendys nutritional fact sheet lists the transfat values & an additional list lists the ingredients of all the menu items ( http://www.wendys.com/food/pdf/us/nutrition.pdf )
Chipotle, what's the transfat values, and ingredients and we’d like a sugar substitute drink like, a simple herbal drink.
For a better burrito shop checkout BOLOCO , a new competitor in town (or coming soon) , ...& yes they offer optional whole wheat tortillas, brown rice, organic tofu, many more condiment choices, smoothies, etc.
Boloco a national chain out of Boston. http://boloco.com/
No, I do not work for or benefit in anyway from endorsing Boloco other than turning folks onto a better product with greater integrity behind it.
Quoting Steve Ells - ....Not that I want everybody to eat at Chipotle every day, but great food is something that everybody should have access to. And people should demand this from every place they eat.
-...you can't even give me a wholegrain product ( which you falsely claim to)....how ever difficult, give it to me ....far from great, that’s so unenlightened & lame !
Posted by Anonymous | Sun Feb 18, 10:10:00 AM