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Monday, August 01, 2011 

Happy 60th Anniversary, Gelson's!

Gelson's Market by jericl cat
Gelson's Market, a photo by jericl cat on Flickr.

Designed by Stiles Clements, the shiny new Gelson’s Market was modernistic in design and had the air of a building set in a tropic land. Inside, from roof to floor, the market’s front had a glassed instead of a cement front, an industry first. It was completely air-conditioned and heated. Huge circulating fans and giant heaters guaranteed a complete circulation of clean, fresh air of proper temperature every five minutes. Specially designed fixtures in all departments afforded ample display of the peerless selection of items which Gelson’s handled. 

Spacious aisles — which would become a Gelson’s hallmark — and large shopping carts were available to make shoppers’ selection of merchandise a pleasure. The first Gelson’s also set the stage for what would become Gelson’s tradition of exemplary meat and seafood. The store had an ultra-modern, self-service Meat Department, with stainless steel and enamel cases running the building’s full length. Behind these cases, in full view of the customers — when you’ve got it, flaunt it! — was the meat cutting and wrapping room. - Gelson's

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