and the freespirited Mermaid gets a "make over."
This new evolution of the logo does two things that are very important: It embraces and respects our heritage, and at the same time evolves us to a point where we feel it's more suitable for the future... The new interpretation of the logo, at its core, is the exact same essence of the Starbucks experience. And that is the love we have for our coffee, the relationship we have with our partners, and the connection we build with our customers. What I think we've done is we've allowed her to come out of the circle in a way that I think gives us the freedom and flexibility to think beyond coffee. - via Eater and Starbucks.com
Labels: Breakfast, Coffee, Logos, Starbucks