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Tuesday, October 13, 2009 

Whole Foods is finally open in Santa Barbara


Whole Foods Santa Barbara selling Endangered Fish
Originally uploaded by santa barbarian.

but why are they selling Chilean Sea Bass?

But Gerald Leape, the vice president for marine conservation at the National Environmental Trust in Washington, the nonprofit group that started the “take a pass on Chilean sea bass” campaign in 2001 among chefs, restaurants and markets nationwide, said he was concerned that the return of the fish to Whole Foods could be misread by consumers.

“They may think that all Chilean sea bass are O.K. now, and that’s not true,” he said. “The certified fishery accounts for only 10 percent of the total catch. Chilean sea bass are still overfished and depleted.”

Peter Hoffman, the chef and owner of Savoy in SoHo, who does not serve Chilean sea bass, said Whole Foods was sending a confusing message. “It boils down to oversimplification,” he said. “Sustainability is hard to understand, and now the consumer might think it applies to all Chilean sea bass. Other markets might put up similar signs, even though their fish does not come from that fishery. How many places that said they sold wild salmon actually turned out to be selling farmed once the fish were tested?” - NYTimes

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