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Wednesday, December 17, 2008 

Airborne forced to make unscheduled financial touchback

Airborne to pay $7mil for false advertising. Ouch. I know the stuff works for me and for many of my friends in "fighting off a cold", but I never thought that it could actually "cure a cold." Geez. We can put a man on the moon, but we still can't cure that pesky common cold. Guess I'll be passing this by in the Trader Joe's aisle.

Airborne Health Inc has agreed to pay $7 million to settle investigations by 32 state attorneys general and the District of Columbia over the past marketing and labeling of its products.Airborne did not admit any wrongdoing in the settlement. It previously settled two matters involving similar claims.

The privately held company makes popular dietary supplements with vitamins, minerals and herbs that it says help support the immune system.

...According to Blumenthal, Airborne agreed to certain prohibitions against making claims over the benefits of its products. The company also may not demand where a retailer puts its products in stores, he said.

Blumenthal also said Airborne agreed not to market a product with directions that would result in a person ingesting 15,000 International Units of Vitamin A or more per day.

Airborne previously reached a $23.5 million settlement of a class action lawsuit and a $6.5 million settlement with the Federal Trade Commission. The company said the FTC settlement funds would be paid only if the class action settlement does not cover all consumer claims submitted by September 18. - Reuters

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