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Monday, December 29, 2008 

Kelloggs is saving the Circus Animal Parade


Mother's Cookies Cookie Parade!
Originally uploaded by beastandbean.

How did I let this tasty little piece of info slip by? Kelloggs apparently has stepped in and purchased the recipes and the rights to Mother's Circus Animals!
On Thursday, Kellogg Co. closed on a $12.1 million deal to acquire the recipes and trademark of Mother's Cake & Cookie Co., former sister company of Archway Cookies.

Mother's Cake & Cookie Co., which manufactures iced animal crackers, sandwich cookies and wire cut cookies, has a devoted customer base in California and the western United States.

...Also bidding on the bankrupt cookie companies Wednesday was Charlotte, N.C.-based snack manufacturer Lance, Inc., which won a bid to buy almost all of Archway's assets for about $30 million.

Lance also placed an undisclosed bid to acquire Mother's Cake and Cookie Co., but lost to Kellogg. -
Battle Creek Enquirer 
I suppose it makes a little sense for the the little frosted animal cookies going to the home of the sugar frosted flakey tiger.

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The one nice thing about Lance, Inc. purchasing the Archway Factory in Ashland Ohio is that not only did they hire back 60 of the 300 employees who were laid off, but they also gave $1500 gift cards to all 300 employees and have plans to rehire all of them.

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