Kelloggs is saving the Circus Animal Parade
Mother's Cookies Cookie Parade!
Originally uploaded by beastandbean. How did I let this tasty little piece of info slip by? Kelloggs apparently has stepped in and purchased the recipes and the rights to Mother's Circus Animals!
On Thursday, Kellogg Co. closed on a $12.1 million deal to acquire the recipes and trademark of Mother's Cake & Cookie Co., former sister company of Archway Cookies.
Mother's Cake & Cookie Co., which manufactures iced animal crackers, sandwich cookies and wire cut cookies, has a devoted customer base in California and the western United States.
...Also bidding on the bankrupt cookie companies Wednesday was Charlotte, N.C.-based snack manufacturer Lance, Inc., which won a bid to buy almost all of Archway's assets for about $30 million.
Lance also placed an undisclosed bid to acquire Mother's Cake and Cookie Co., but lost to Kellogg. - Battle Creek Enquirer