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Sunday, November 19, 2006 

Trade...Fair....not Free

Just saw an interesting film that I higly recommend to all foodies and coffee imbibers. Black Gold...Wake Up and Smell the Coffee. It really opens your eyes to the "behind the scenes" look at the life of Ethiopian coffee farmers and how their efforts are so minimally compensated for a commodity that is one of the worlds' most desired commodities. Really...how can you pay $2.90 for a cup of coffee in your local java joint and the farmer is paid under .25/pound for his product. Isn't it time we cut out the "middle man" and give the money to the farmer? See the movie. Next time you go into your favorite javajoint, ask your barista to sling you up some Fair Trade Coffee.

Watch the movie trailer.... HERE.
Learn more about my new hero, Tadesse Meskela...HERE.
Listen to NPR's take on the movie.... HERE.
Read more about Fair Trade issues in the news.... HERE.
One of my favorite Fair Trade Coffees from Caffe Appassionato....HERE.

It's a nice fantasy that somehow the farmers are not getting their fair share and it's somehow the middleman's fault, and there's some magic bullet way to solve this problem. I discuss this in more detail on my blog post about fair trade. I suspect you won't like it but I hope you're interested in reading other perspectives.

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