Another American Baking Icon
The Washburn Crosby Company of Minneapolis, one of the six big milling companies that merged into General Mills in 1928, received thousands of requests each year in the late 1910s and early 1920s for answers to baking questions. In 1921, managers decided that it would be more intimate to sign the responses personally; they combined the last name of a retired company executive, William Crocker, with the first name “Betty,” which was thought of as “warm and friendly.” The signature came from a secretary, who won a contest among female employees. (The same signature still appears on Betty Crocker products.)In 1924, Betty Crocker acquired a voice with the radio debut of the nation’s first cooking show, which featured thirteen different actresses working from radio stations across the country. Later it became a national broadcast, The Betty Crocker School of the Air, which ran for twenty-four years.
is ready for Halloween, too!