Pinkberry is coming to Santa Barbara
Originally uploaded by gezellig-girl.com.
Or, as the Latte Times referred to them "the taste that launched a 1,000 parking tickets" and "crackberry."
On Huntley Drive just south of Santa Monica Boulevard in West Hollywood, a small frozen-yogurt shop is nestled between NutriBliss, the natural Viagra store, and a private home. It's called, preposterously, Pinkberry, and it has become an obsession with weight-conscious Angelenos. The yogurt itself is tangy and stiff, without the overbearing sweetness that screams artificial flavoring. And because it is the owner's own recipe, it is impossible to find elsewhere.
It has been called "Crackberry" and "frozen heroin juice" by its fans and detractors because many of the college kids, television writers and well-to-do families who cheerfully queue up as many as four nights in a single week agree with food blogger Rosie O'Neill, who wrote recently: "I would get Pinkberry IV'ed into my veins if I could."... - Los Angeles Times
It will be occupying the space vacated by Jamba Juice right across from Starbucks on one side and the shopping mall for the masses, Paseo Nuevo, on the other. (Per the big ol' sign posted in the windows of said shop....)
Not all think it is "swirly goodness", however....EaterLA posts that Pinkberry is leaving a bad taste in some folks mouths....
Great. Just what Santa Barbara needs....more fad loving, sugar crazed LaLa-ites double parking their cars to feed their addiction.