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Tuesday, December 11, 2007 

What happens when wired magazine co-founder

finds chocolate too irrestistible. And, being "Silicon"esque....it's in "Beta"

TCHO chocolate.

TCHO is a new kind of chocolate company for a new generation of chocolate enthusiasts.

TCHO is where technology meets chocolate; where Silicon Valley start-up meets San Francisco food culture.

TCHO is obsessively good dark chocolate.

TCHO is a direct, transparent connection between the farmers and the consumers, from the pod to the palate, from high concept to sensual experience.

TCHO is an innovative method for you to discover the chocolate you like best.

The Company.

TCHO is serious about chocolate, we aren’t just “re–melters” (like the majority of people who work with chocolate), we are manufacturers, with our very own factory capable of producing 4000 metric tons per year — joining only a dozen other major manufacturers in the US.

TCHO was founded by a Space Shuttle technologist turned chocolate maker and a grizzled industry veteran who set up chocolate factories for 40 years from Costa Rica to Germany.

TCHO’s team has deep experience from Silicon Valley to Berlin, from Fair Trade to Ferraris, from chocolate start up to Web start up.

TCHO isn’t funded by VCs or investment bankers, but friends and families brought together to invest in a dream. And every employee is an owner.

TCHO is scrappy and high tech – recycling and refurbing legacy chocolate equipment and mating it with the latest process control, information, and communications systems.

TCHO’s social mission is the next step beyond Fair Trade – helping farmers by transferring knowledge of how to grow and ferment better beans so they can escape commodity production to become premium producers.

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