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Saturday, June 09, 2007 

Organic Green Washing

The Organic Consumers Association alerts us to "non" organics being sold as such.

Aurora Organic supplies milk for several private label organic milk brands, including Costco's "Kirkland Signature," Safeway’s "O" organics brand, Publix’s “High Meadows,”Giant's "Natures Promise," and Wild Oats’ organic milk. Aurora Organic received a failing grade from the Cornucopia Institute's survey of organic dairies for its practice of intensive confinement of dairy cows. For pictures of Aurora Organic's operations, follow this link. The Cornucopia Institute recently blew the whistle on Aurora Organic's greenwashing and its bogus certification of animal welfare.

Additionally, its been revealed that much of the soy for Dean Food's White Wave tofu and Silk soymilk products are sourced abroad, primarily from Brazil and China. Environmental standards and workers' rights are routinely violated in these two countries.
And just as the USDA wants to "relax" organic standards.
Demand for organic food in the U.S. is booming as consumers seek products that are more healthful and friendlier to the environment. Sales have more than doubled in the last five years, reaching $16.9 billion last year, according to the Organic Trade Assn. in Greenfield, Mass., which represents small and large food producers.

But with big companies entering what was formerly a mom-and-pop industry, new questions have arisen about what exactly goes into organic food. For food to be called organic, it must be grown without chemical fertilizers and pesticides. Animals must be raised without antibiotics and growth hormones and given some access to the outdoors.

..."Adding 38 new ingredients is not just a concession by the USDA, it is a major blow to the organic movement in the U.S. because it would erode consumer confidence in organic standards," said Carl Chamberlain, a research assistant with the Pesticide Education Project in Raleigh, N.C. - Latte Times
The market place for "organic" is growing. If a business wants to sell things "organic", it should be just that. ORGANIC. The business shouldn't try changing the rules just to sell product. It should try producing and selling a product that the market actually wants and correctly labeling it.

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