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Saturday, January 04, 2014 

Getting Ready for the Fancy Food Trade Show

In January of each year, San Francisco is the Mecca of the munchie addicted, as George Moscone Center is the epicenter for all food that is of fancy in nature. (OK...some not so fancy.) 

We are talking food from everywhere. Spain. Australia. Korea. Sweden. Podunk USA. The show is THE time to see what flavor profiles are out there and trending. What is available in packaging and design. What foods are trending. Who can supply what foods...ingredients...it truly is an amazing 3-days of whirlwind activity for the tastebuds and the senses. I tend to make a beeline to the Spanish contingent first for samplings of the Serrano Ham but I keep a lookout for local food vendors at the show. Love running into the Santa Barbara Olive Company!

Got my hotel booked. (GREAT deal on a Nob Hill area venue)
Got my train tix procured.
Now....figuring out where to make Open Table reservations as it IS "SF Dine About Town" time.

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