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Friday, May 15, 2009 

Bo Obama Beanie Baby

That's right...Ty's having a dog gone good time raking in the bucks off Obama mania. Make no bones about that. Bo is top dog in the country...and in the toy world these days.

Bo, a Beanie Baby version of Barack Obama’s new presidential pooch, has been disappearing from shelves within hours of his arrival in stores. He has also become eBay’s latest pet project, with purchasers seeking double the doll’s $4.99 retail price online minutes after they buy it through retail outlets. Some are even asking more than $100.

The Bo Beanies, of course, are modeled after the Obamas’ new Portuguese water dog, a gift from Senator Edward Kennedy earlier this year. And while the similarities are obvious — the doll is advertised as “The First Dog” — there is no presidential seal of approval for the product.

Nonetheless, Ty Inc. introduced the stuffed animal on April 16, two days after Bo made his White House debut in a photo session with the president, first lady Michelle Obama and their daughters, 10-year-old Malia and 7-year-old Sasha. Ty said the company will donate a portion of its profits from the "Bo" doll to local animal shelters. -

Let's hope that Ty donates a portion of the sale of Bo to our local animal shelters who were overwhelmed with need during the fire.

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There's nothing wrong with "pawing" at the commercial marketplace with Bo products.

But one book, "How I became First Dog at 1600 Pooch'lvania Avenue", at least donates 5% of the proceeds to the ASPCA and the HSUS.

The book is all about Bo's heroic mission for animal rights and rescue, civics and ecology for kids. Truly educational and inspirational for young readers!

It's at www.1600pooch.com and on Amazon.com

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