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Tuesday, August 28, 2007 

Wonder Bread...

going through not so wonderous times.
Interstate Bakeries Corp. said today its Wonder bread brand would disappear from Southern California grocery stores after it shuts down bread baking operations in the region Oct. 29.

Kansas City, Mo.-based Interstate said it planned to close all four of its Southland bread bakeries, located in Glendale, Pomona, San Diego and in Los Angeles southeast of USC. The company will also close 17 distribution centers and 16 outlet stores.

In all, about 1,300 jobs will be eliminated.

Wonder bread was first marketed more than 80 years ago and has been sold in Southern California since at least the 1940s, the spokeswoman said. Interstate acquired the brand when it bought Continental Baking Co. from Ralston Purina Co. in 1995 for $461 million in stock and cash. - Latte Times
I remember as a youngster, the Fluffernutter sandwiches, that really, can only be made on Wonder Bread.

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This is too bad. Growing up my mom always bought whole wheat bread and I always wanted to have a mom who would buy Wonderbread :)

We keep mentioning what an icon Wonder Bread is and how they will be missed , but what about the employess? My brother-in-law has been there 18 years. This will be difficult on the 1300 hundred employess affected and their families. Good luck to them all.

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